| Attract customers to shop or buy certain garments by creating attractive arrangements of goods in shops and shop windows. MAIN TASKS
- Discussing and understanding the client's sales/marketing strategy
- Suggesting ways to translate that into display strategies
- Sketching and modelling proposed displays
- Finding and/or creating props for displays
- Assembling displays
- Maintaining displays PREFERRED PERSONAL ATTRIBUTES AND SKILLS
Display window artists must be able to strike a balance between outright creativity and meeting market demands. Keeping up with trends is important. The flexibility to travel is required. During peak periods, the willingness to work odd hours helps. And like most professions, good communication and people skills will get you far. QUALIFICATIONS REQUIRED
A paper qualification such as a certificate or diploma in visual merchandising. What is most important is a creative flair and a knack of knowing just what pulls in the crowds.
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